Business
Pay-Per-View Virtual Cinema Debuts In Nigeria
A new wave in African film distribution is taking shape through Circuits, Nigeria’s foremost virtual cinema and Transactional Video on Demand (TVOD) platform.
By adopting a pay-per-view model, Circuits allows audiences to pay only for the films they choose to watch, offering a distinct alternative to subscription-based systems that dominate the industry.
Chief Operating Officer, Imade Bibowei-Osuobeni, stated in Lagos that the approach was developed to meet the needs of viewers seeking both flexibility and affordability, while ensuring creators receive fair returns.
“It allows audiences to watch a single film without committing to monthly charges, while revenue flows directly to the content creators,” she explained.
Under this model, tickets start from ₦1,000, with prices available in local currencies for audiences across the globe. Viewers can choose from access durations ranging between 8 and 48 hours. For those seeking longer engagement, the “Flexiwatch Classics” package offers over 50 curated films for either seven or 21 days.
The catalogue features a diverse mix of works, from blockbuster Nollywood productions starring Femi Adebayo and Lateef Adedimeji, to award-winning titles from other African regions.
Bibowei-Osuobeni noted that the platform’s emphasis on quality and curation is central to its appeal for a wide range of audiences.
“Since its launch, Circuits has recorded over 1.3 million unique streams, with audiences in more than 170 countries.
“Its availability on mobile apps, smart TVs, and web browsers ensures convenience and accessibility for film lovers regardless of location or device.
According to Bibowei-Osuobeni, the combination of a pay-per-view structure, flexible viewing plans, and curated African storytelling positions Circuits as a game changer in the virtual cinema space. By balancing audience choice with filmmaker rights protection, the platform is helping redefine how African cinema reaches the world.
Ásake’s much-anticipated homecoming concert may be heading into stormy waters as fans take to social media to criticise the staggering ₦300,000 ticket fee.
What was expected to be a triumphant Lagos return for the global Afrobeats star is now spiralling into an online revolt, with many longtime supporters accusing organisers of “pricing out the true fans.”
The sentiment has grown so intense that several fan pages are warning that the high-end pricing could dampen excitement around Ásake’s headline performance.
FlyTime Fest, known for premium concert experiences, has steadily increased its fees over the years, but this latest jump appears to have crossed a psychological line.
Fans have flooded social media with criticism over the ₦300,000 ticket price for Ásake’s Lagos homecoming. Many expressed disbelief and frustration, saying the cost is outrageous and out of reach for those who have supported him since his early street-pop days.
Users questioned the pricing compared to international shows, with some noting that fans abroad can secure seats for less than half the cost.
Social media reactions have been fierce, @Yemmmmie_: “So Nigerians are paying $200 just to stand and watch Asake, while people abroad get seats for under $100? Make it make sense. How do you overcharge the people who actually built the fanbase? It’s giving ‘exploit your own’ and everyone’s just supposed to smile about it?”
@_ayzo: “I really wanted to go for Asake’s show but 300k is too ridiculous.”
@_blondehoe: “Asake ticket prices are ridiculous. Not even Chris Brown, Summer Walker and Travis Scott were this expensive. I might need a Nigerian bf to buy me a ticket soon.”
@richtosho: “Asake concert standing ticket is 300k, Rema 250k, Davido 250k, in a country of particular concern… but they will sell tickets in US for less than $100 ~150k and you might even see Chris Brown and Billie Eilish + 10 other artists… imagine?”
The post Asake’s Lagos concert faces backlash as ₦300k ticket price sparks fan outrage appeared first on Vanguard News.
MTV kick-started a new era of music and pop culture in 1981, when it went on air for the first time, emblematically playing “Video Killed the Radio Star” as its debut music video. More than four decades later, the channel,
The post MTV to close international music channels, ending four-decade era appeared first on The Guardian Nigeria News – Nigeria and World News.
Senate President, Godswill Akpabio, has described himself as the highest-ranked Christian in government, attributing his political advancement to “the special grace of God” and urging Nigerians to remain committed to service in their faith communities. Speaking on Saturday during the
The post If God raised me from nobody to Senate president, He can do it for us all – Akpabio appeared first on The Guardian Nigeria News – Nigeria and World News.
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